Overview

Krishakher Haat is a Bangladeshi farmer-focused digital marketplace that directly connects farmers with local consumers, retailers, and small businesses. The platform removes middlemen, ensures fair pricing for farmers, and delivers fresh agricultural products to customers with transparency and trust.

The app is designed to be simple, fast, and culturally familiar, enabling users from both rural and urban backgrounds to buy and sell agricultural goods with confidence.

Problem Statement

In Bangladesh, small farmers face multiple challenges:

• Lack of direct access to buyers

• Dependence on middlemen who control pricing

• Limited visibility of market demand

• Inefficient offline selling processes

At the same time, consumers struggle with:

• Unclear product origins

• Price inconsistencies

• Poor quality assurance

• Limited access to fresh produce

Krishakher Haat addresses these gaps by creating a digital bridge between farmers and buyers.

Goals & Objectives

• Enable farmers to sell products directly to buyers

• Ensure transparent pricing and fair trade

• Simplify product listing and order management

• Provide a localized, Bangla-friendly user experience

• Build trust through ratings, reviews, and verified sellers

These goals ensured the feature serves both first‑time DIYers and experienced painters who want structure and reassurance.​

Target Users

Primary Users

• Small and medium-scale farmers

• Local vendors and wholesalers

Secondary Users

• Urban households

• Restaurants and grocery shops

Key Challenges

• Designing for users with low digital literacy

• Supporting Bangla-first interaction

• Creating trust in online agri-commerce

• Managing logistics and location-based delivery

• Keeping flows simple despite complex operations​