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USER RESEARCH SERVICES

Find what's actually breaking before you build.

Find what's actually breaking before you build.

Every engagement starts here, not as an add-on. We run interviews, usability tests, and journey mapping to find out what's really happening with your users, so design decisions are grounded in evidence, not opinion.

Every engagement starts here, not as an add-on. We run interviews, usability tests, and journey mapping to find out what's really happening with your users, so design decisions are grounded in evidence, not opinion.

Mobile app onboarding screens designed by Morphic
10+

Semi-structured interviews per research cycle

25Days

Time to activation improvement

55%

Bounce rate reduction from research-led fixes

90%

Findings tied to a specific, actionable recommendation

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SERVICES

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SERVICES

Everything you need to understand your users

Everything you need to understand your users

Good design decisions come from evidence, not guesswork. Our research process covers every layer between "we think users want X" and knowing, with data, what they actually need.

Good design decisions come from evidence, not guesswork. Our research process covers every layer between "we think users want X" and knowing, with data, what they actually need.

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User Interviews & Surveys

One-on-one conversations and structured surveys that surface real motivations, frustrations, and behavior patterns your analytics can't show you.

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User Interviews & Surveys

One-on-one conversations and structured surveys that surface real motivations, frustrations, and behavior patterns your analytics can't show you.

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User Interviews & Surveys

One-on-one conversations and structured surveys that surface real motivations, frustrations, and behavior patterns your analytics can't show you.

Usability Testing & Audits

We watch real users attempt real tasks in your product, flagging exactly where they get stuck, confused, or drop off.

Usability Testing & Audits

We watch real users attempt real tasks in your product, flagging exactly where they get stuck, confused, or drop off.

Usability Testing & Audits

We watch real users attempt real tasks in your product, flagging exactly where they get stuck, confused, or drop off.

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Persona & Journey Mapping

Findings translated into clear personas and end-to-end journey maps, so your whole team shares the same picture of who you're designing for.

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Persona & Journey Mapping

Findings translated into clear personas and end-to-end journey maps, so your whole team shares the same picture of who you're designing for.

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Persona & Journey Mapping

Findings translated into clear personas and end-to-end journey maps, so your whole team shares the same picture of who you're designing for.

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Competitive & Heuristic Audits

A structured review of your product against usability best practices and competitor approaches, surfacing quick wins alongside deeper issues.

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Competitive & Heuristic Audits

A structured review of your product against usability best practices and competitor approaches, surfacing quick wins alongside deeper issues.

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Competitive & Heuristic Audits

A structured review of your product against usability best practices and competitor approaches, surfacing quick wins alongside deeper issues.

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Actionable Roadmap

Research findings prioritized into a clear, sequenced roadmap, not a report that sits unread. Every finding ties to a specific next step.

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Actionable Roadmap

Research findings prioritized into a clear, sequenced roadmap, not a report that sits unread. Every finding ties to a specific next step.

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Actionable Roadmap

Research findings prioritized into a clear, sequenced roadmap, not a report that sits unread. Every finding ties to a specific next step.

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Dev Handoff

Structured handoff or, if you build in Framer or Webflow, a direct build from us, so there's no gap between what's designed and what ships.

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Dev Handoff

Structured handoff or, if you build in Framer or Webflow, a direct build from us, so there's no gap between what's designed and what ships.

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Dev Handoff

Structured handoff or, if you build in Framer or Webflow, a direct build from us, so there's no gap between what's designed and what ships.

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OUR PROCESS

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OUR PROCESS

From raw questions to actionable findings

//01

Define Research Questions

We clarify what you actually need to learn, and from whom, before writing a single interview script.

//02

Recruit & Interview

Targeted recruitment and structured interviews or usability sessions with your real users or ICP.

//03

Synthesize Findings

Raw notes and recordings distilled into patterns, personas, and journey maps your team can reference.

//04

Prioritize & Roadmap

Findings ranked by impact and effort, turned into a clear roadmap for design and product decisions.

//05

Present & Handoff

A structured readout with your team, plus documentation your designers and product managers can act on directly.

//01

Define Research Questions

We clarify what you actually need to learn, and from whom, before writing a single interview script.

//02

Recruit & Interview

Targeted recruitment and structured interviews or usability sessions with your real users or ICP.

//03

Synthesize Findings

Raw notes and recordings distilled into patterns, personas, and journey maps your team can reference.

//04

Prioritize & Roadmap

Findings ranked by impact and effort, turned into a clear roadmap for design and product decisions.

//05

Present & Handoff

A structured readout with your team, plus documentation your designers and product managers can act on directly.

//01

Define Research Questions

We clarify what you actually need to learn, and from whom, before writing a single interview script.

//02

Recruit & Interview

Targeted recruitment and structured interviews or usability sessions with your real users or ICP.

//03

Synthesize Findings

Raw notes and recordings distilled into patterns, personas, and journey maps your team can reference.

//04

Prioritize & Roadmap

Findings ranked by impact and effort, turned into a clear roadmap for design and product decisions.

//05

Present & Handoff

A structured readout with your team, plus documentation your designers and product managers can act on directly.

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PREVIOUS WORK

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PREVIOUS WORK

Apps we've shaped

Apps we've shaped

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

  • Gamming App

    BedrockConnect

    GameVerse is a next-generation mobile gaming platform that delivers immersive gameplay, personalized recommendations, and community engagement features for mobile gamers.

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TESTIMONIALS

Real feedback from founders and product teams we have worked with.

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Author Image
    Ashley Sabatini

    Founder, Breathwork

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Tobias F

    Founder & CEO, MingleMinds

  • Working with Emon was amazing. I initially gave him a take home design assignment with clear goals and he was able to understand my vision with no problem. That delivery was on time and we have collaborated on everything from wireframes to the complete UX/UI of my project. I will continue working with him at every chance possible. You should too!

    Author Image
    Tobias F

    Founder, MingleMinds

  • Working with Emon was a great experience. Super clear communication, easy to work with, and he pushed us in the right direction. The designs were creative, practical. The project is now one of our most successful features. 100% recommend.

    Author Image
    Callum Johnstone

    Product Owner, Nursery Story

  • Morphic was fantastic to work with - putting in a lot of effort to make sure he understood the assignment and requirements. He came up with some great designs, absolutely nailing the brief. Look forward to working with him again. Thanks Emon!

    Author Image
    Sam

    Founder, Amigos

  • Top-tier Website designer. Great communication, fast delivery, and excellent usability improvements.

    Author Image
    Eric

    CoFounder, GKM Interactive

  • Emon is a talented and reliable designer with a great eye for detail. He quickly understood the project goals and delivered clean, modern designs that matched our vision. Communication was smooth and professional throughout the process, and he was always open to feedback and ready to adjust things when needed. Highly recommended for anyone looking for high-quality UX/UI work.

    Author Image
    Kaja Rutkowska

    CoFounder, Petifit

  • Emon is an amazing human and wonderful person to work with. His attention to detail and sole focus on each individual project he undertakes makes getting the job done feel like a breeze. I’ve personally worked with Emon on near 50+ projects all of which Emon has shown immense care and dedication to all work. Communication was a 10/10, he always put in overtime in making sure the work and overall goal was clearly stated and achieved. As a person he has an amazing heart and always there to support and help no matter what. He is a good man and a really strong employee that can be counted on!

    Author Image
    Jude Lopez

    Founder, HomeIO

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TESTIMONIALS

Real feedback from founders and product teams we have worked with.

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Author Image
    Ashley Sabatini

    Founder, Breathwork

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Tobias F

    Founder & CEO, MingleMinds

  • Working with Emon was amazing. I initially gave him a take home design assignment with clear goals and he was able to understand my vision with no problem. That delivery was on time and we have collaborated on everything from wireframes to the complete UX/UI of my project. I will continue working with him at every chance possible. You should too!

    Author Image
    Tobias F

    Founder, MingleMinds

  • Working with Emon was a great experience. Super clear communication, easy to work with, and he pushed us in the right direction. The designs were creative, practical. The project is now one of our most successful features. 100% recommend.

    Author Image
    Callum Johnstone

    Product Owner, Nursery Story

  • Morphic was fantastic to work with - putting in a lot of effort to make sure he understood the assignment and requirements. He came up with some great designs, absolutely nailing the brief. Look forward to working with him again. Thanks Emon!

    Author Image
    Sam

    Founder, Amigos

  • Top-tier Website designer. Great communication, fast delivery, and excellent usability improvements.

    Author Image
    Eric

    CoFounder, GKM Interactive

  • Emon is a talented and reliable designer with a great eye for detail. He quickly understood the project goals and delivered clean, modern designs that matched our vision. Communication was smooth and professional throughout the process, and he was always open to feedback and ready to adjust things when needed. Highly recommended for anyone looking for high-quality UX/UI work.

    Author Image
    Kaja Rutkowska

    CoFounder, Petifit

  • Emon is an amazing human and wonderful person to work with. His attention to detail and sole focus on each individual project he undertakes makes getting the job done feel like a breeze. I’ve personally worked with Emon on near 50+ projects all of which Emon has shown immense care and dedication to all work. Communication was a 10/10, he always put in overtime in making sure the work and overall goal was clearly stated and achieved. As a person he has an amazing heart and always there to support and help no matter what. He is a good man and a really strong employee that can be counted on!

    Author Image
    Jude Lopez

    Founder, HomeIO

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TESTIMONIALS

Real feedback from founders and product teams we have worked with.

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Author Image
    Ashley Sabatini

    Founder, Breathwork

  • I have had the pleasure of working with Morphic for over a year and he has consistently been very creative, kind and attentive person to work with! He is very attentive, intuitive and is truly talented! He is absolutely wonderful!

    Tobias F

    Founder & CEO, MingleMinds

  • Working with Emon was amazing. I initially gave him a take home design assignment with clear goals and he was able to understand my vision with no problem. That delivery was on time and we have collaborated on everything from wireframes to the complete UX/UI of my project. I will continue working with him at every chance possible. You should too!

    Author Image
    Tobias F

    Founder, MingleMinds

  • Working with Emon was a great experience. Super clear communication, easy to work with, and he pushed us in the right direction. The designs were creative, practical. The project is now one of our most successful features. 100% recommend.

    Author Image
    Callum Johnstone

    Product Owner, Nursery Story

  • Morphic was fantastic to work with - putting in a lot of effort to make sure he understood the assignment and requirements. He came up with some great designs, absolutely nailing the brief. Look forward to working with him again. Thanks Emon!

    Author Image
    Sam

    Founder, Amigos

  • Top-tier Website designer. Great communication, fast delivery, and excellent usability improvements.

    Author Image
    Eric

    CoFounder, GKM Interactive

  • Emon is a talented and reliable designer with a great eye for detail. He quickly understood the project goals and delivered clean, modern designs that matched our vision. Communication was smooth and professional throughout the process, and he was always open to feedback and ready to adjust things when needed. Highly recommended for anyone looking for high-quality UX/UI work.

    Author Image
    Kaja Rutkowska

    CoFounder, Petifit

  • Emon is an amazing human and wonderful person to work with. His attention to detail and sole focus on each individual project he undertakes makes getting the job done feel like a breeze. I’ve personally worked with Emon on near 50+ projects all of which Emon has shown immense care and dedication to all work. Communication was a 10/10, he always put in overtime in making sure the work and overall goal was clearly stated and achieved. As a person he has an amazing heart and always there to support and help no matter what. He is a good man and a really strong employee that can be counted on!

    Author Image
    Jude Lopez

    Founder, HomeIO

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FAQ

Frequently Asked Questions

1. What services does Morphic offer?

Morphic offers UI/UX design, product design, website design, and design systems for SaaS and consumer app founders. We focus on conversion, activation, and retention-driven design for pre-seed to Series B companies.

2. Who do you typically work with?

We work with pre-seed to Series B SaaS and consumer app founders who need senior-level design without the overhead of hiring in-house. Our clients range from early-stage startups validating an MVP to funded teams scaling their product.

3. What is your design process?

We start with discovery to understand your product, users, and business goals, then move through information architecture, wireframes, and high-fidelity UI design, with regular check-ins so you can give feedback at every stage. Every project ends with developer-ready handoff, whether that's Framer, Webflow, or your existing codebase.

4. How long does a design project take?

Most projects take 1 Month to ongoing design support, depending on scope, from a single landing page to a full multi-page product redesign. We'll give you a clear timeline upfront based on your specific project.

5. Do you offer development services as well?

Yes. We build directly in Framer and Webflow, so your designs go live without a separate handoff to developers. This means faster turnaround and fewer things get lost in translation between design and build.

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FAQ

Frequently Asked Questions

1. What services does Morphic offer?

Morphic offers UI/UX design, product design, website design, and design systems for SaaS and consumer app founders. We focus on conversion, activation, and retention-driven design for pre-seed to Series B companies.

2. Who do you typically work with?

We work with pre-seed to Series B SaaS and consumer app founders who need senior-level design without the overhead of hiring in-house. Our clients range from early-stage startups validating an MVP to funded teams scaling their product.

3. What is your design process?

We start with discovery to understand your product, users, and business goals, then move through information architecture, wireframes, and high-fidelity UI design, with regular check-ins so you can give feedback at every stage. Every project ends with developer-ready handoff, whether that's Framer, Webflow, or your existing codebase.

4. How long does a design project take?

Most projects take 1 Month to ongoing design support, depending on scope, from a single landing page to a full multi-page product redesign. We'll give you a clear timeline upfront based on your specific project.

5. Do you offer development services as well?

Yes. We build directly in Framer and Webflow, so your designs go live without a separate handoff to developers. This means faster turnaround and fewer things get lost in translation between design and build.

Icon

FAQ

Frequently Asked Questions

1. What services does Morphic offer?

Morphic offers UI/UX design, product design, website design, and design systems for SaaS and consumer app founders. We focus on conversion, activation, and retention-driven design for pre-seed to Series B companies.

2. Who do you typically work with?

We work with pre-seed to Series B SaaS and consumer app founders who need senior-level design without the overhead of hiring in-house. Our clients range from early-stage startups validating an MVP to funded teams scaling their product.

3. What is your design process?

We start with discovery to understand your product, users, and business goals, then move through information architecture, wireframes, and high-fidelity UI design, with regular check-ins so you can give feedback at every stage. Every project ends with developer-ready handoff, whether that's Framer, Webflow, or your existing codebase.

4. How long does a design project take?

Most projects take 1 Month to ongoing design support, depending on scope, from a single landing page to a full multi-page product redesign. We'll give you a clear timeline upfront based on your specific project.

5. Do you offer development services as well?

Yes. We build directly in Framer and Webflow, so your designs go live without a separate handoff to developers. This means faster turnaround and fewer things get lost in translation between design and build.

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