52 Google Business Profile Post Ideas for Tradies
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Here are 52 Google Business Profile post ideas for tradies, one for every week of the year. The easiest posts are photos of real jobs with the suburb and one line about what you did. Posting regularly keeps your profile looking active and gives people checking you out something recent to see.
What makes a good Google post for a tradie?
- One real photo, taken on the job
- One or two sentences: what, where, why it matters
- A button: Call now, Book or Learn more
- Nothing that identifies a customer's address without permission
- Honest claims only; the ACCC says misleading claims rules apply to all advertising (ACCC)
The 52 ideas
| Theme | Ideas |
|---|---|
| Finished jobs | 1. Before and after of a recent job, with the suburb 2. A tricky job and how you solved it 3. Your biggest job this month 4. A small job done well 5. A job finished in one day 6. A repeat customer's latest job 7. A photo of a tidy site at handover 8. A job in a suburb you want more work in |
| Tips | 9. Three signs a [system] needs servicing 10. What to do in an emergency before we arrive 11. How to choose the right [product] 12. Questions to ask before hiring a [trade] 13. How long a [job] usually takes 14. How to keep [item] working longer 15. Seasonal checklist for your home 16. A common DIY mistake and why to avoid it |
| Seasonal and timely | 17. Book before the summer rush 18. Winter check-up reminder 19. Storm season preparation 20. Christmas and New Year hours 21. End of financial year reminder for business clients 22. Back-to-school and holiday availability 23. Daylight saving check (smoke alarms, timers) 24. Easter and long weekend hours |
| Trust and team | 25. Meet the team: one person per post 26. New van, tool or equipment 27. Licence renewal or new qualification 28. Training day or course completed 29. Your safety process on site 30. How you protect customers' homes (shoe covers, drop sheets) 31. Behind the scenes at the workshop 32. A day in the life on the tools |
| Reviews and proof | 33. A genuine customer review, shared with permission 34. Milestone: your 50th or 100th review 35. Thank-you post for a local client 36. A message from a happy customer, with consent 37. Year in numbers: jobs done, suburbs covered 38. Response to a common question from a review 39. Photo from a customer, with permission 40. Before and after from a review |
| Offers and services | 41. New service you've added 42. Service area expansion 43. Free quote reminder 44. Emergency availability 45. Business and commercial work 46. Maintenance plans 47. Products you install and why 48. How to book: phone, form or online |
| Local | 49. Local event you're part of 50. Local club or school you sponsor 51. Shout-out to a local supplier 52. Suburb spotlight: a job and the area |
How do you post in five minutes?
- Take two or three photos on every job.
- Once a week, open your Business Profile and choose Add update.
- Pick the best photo, write one or two sentences, and add a Call or Book button.
- Post, then reuse the same photo on Facebook or Instagram with a slightly different caption.
For a realistic schedule, see how often to post on social media.
Do Google posts help ranking?
Google lists keeping information accurate, replying to reviews and adding photos among its tips for local ranking (Google). Posts don't replace those basics, but a recent post shows people your business is active, and the photos help them trust you.
What should you avoid in posts?
- Stock photos
- Phone numbers or links in the photo itself
- Posting customer reviews without permission
- Offering discounts in exchange for reviews; Google's policy bans rewards for reviews (Google)
- Promising emergency availability you can't provide
What do good posts look like?
Three made-up examples to show the shape. Swap in your own job, suburb and photo.
| Trade | Photo | Post text | Button |
|---|---|---|---|
| Plumber | New hot water unit installed on an outside wall | "Replaced a leaking hot water system in Deer Park this morning. Old unit out, new one in and running by lunch. Hot water playing up? Call us for a quote." | Call now |
| Electrician | Before and after of an old fuse box and a new switchboard | "Out with the old ceramic fuses, in with a new switchboard and safety switches in St Albans. If your power keeps tripping, it's worth a check." | Book |
| Landscaper | Finished backyard with new paving and turf | "Nine days, one tired old backyard, one happy family in Taylors Lakes. New paving, turf and garden beds ready for summer." | Learn more |
Each one says what you did, where, and what to do next, in under 40 words. That's all a post needs.
How do you plan a year of posts?
Picking a theme for each month makes the weekly post quicker, because you're not starting from a blank page. Here's a simple calendar you can adjust for your trade:
| Month | Theme |
|---|---|
| January | Back at work: recent jobs and availability |
| February and March | Tips and common problems you fix |
| April and May | Meet the team, tools and training |
| June | End of financial year for business clients |
| July and August | Winter jobs and maintenance reminders |
| September and October | Spring bookings and bigger projects |
| November | Reviews, thank-yous and local news |
| December | Holiday hours and the year in photos |
Pull the matching ideas from the list of 52 and you've got your month sorted. Set holiday hours as well; see how to set holiday hours on Google.
How do you take photos that work as posts?
You don't need a good camera. You need the habit of taking photos on every job.
- Take a before photo as soon as you arrive, and an after from the same spot when you finish
- Shoot in landscape, in good light, with the work filling most of the frame
- Wipe the lens, clear away rubbish and tools for the after shot
- Keep house numbers, faces and number plates out of shot unless you have permission
- Save the good ones to a folder called "posts" so they're easy to find on posting day
See photos that win jobs for more.
Can you reuse posts on Facebook and Instagram?
Yes. The same photo and text can go on your Google profile, Facebook page and Instagram in a few minutes. Adjust it slightly for each place:
- Google: short, with a Call or Book button
- Facebook: the same text, plus a line inviting questions in the comments
- Instagram: lead with the photo, keep the caption short, and put the suburb in the caption
- Website: add the best ones to the matching service or project page
One job, photographed well, can feed all four channels for a week.
What if you have nothing new to post?
Quiet weeks happen. You can still post something useful without inventing anything.
- Answer a question a customer asked you this week
- Share an older job you never posted, with the suburb and what you did
- Show a tool or part and explain what it does in one sentence
- Remind people of a seasonal job, such as servicing before winter
- Thank a supplier or a local business you work with
A simple, honest post is better than skipping a month. Gaps are what make a profile look inactive.
How do you know posts are working?
Posts are one part of keeping your profile active, so look at the profile's overall results rather than each post on its own. Google's performance report shows calls, direction requests and website clicks from your profile (Google).
- Write down calls and website clicks on the same day each month
- Note how many posts you published that month
- Ask new customers whether they saw your recent work on Google
- After three months, compare the months you posted every week with the months you didn't
See reading your performance report for what each number means.
Next step
Don't have time to post? Morphic designs and publishes posts for your Google profile and social media every month. Get a free quote, or book a 30-minute call.
Related services: Google Business Profile management and local SEO.
Related reading: Photos That Win Jobs, How Often Should a Small Business Post on Social Media? and How to Set Holiday Hours on Google.
Title 13 to Title 15 and Main Content 13 to Main Content 15: leave empty.
Related reading. Filling In Your Google Services List to Show Up for More Searches.
Key Takeaways
Aim for one Google post a week: 52 a year.
Real job photos with the suburb are the easiest and most useful posts.
Keep posts short with one clear button.
Posts support, but don't replace, accurate info, reviews and photos.
Never offer rewards for reviews or post customer details without permission.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
