How Much Does a Logo Cost in Australia?
Published:
Reading time:
Category:
A logo in Australia can cost anything from a few dollars for a template to many thousands for a full brand identity from an established studio. What changes is not just the drawing: it is how much thinking goes into it, how many concepts and revisions you get, and whether you receive the colours, fonts and files you'll need for your website, van, uniforms and social media.
For a small business, the useful question is not "what's the cheapest logo?" but "what do I need to look consistent and trustworthy everywhere customers see me?"
Rough price ranges
Published price guides vary widely and don't explain how they were calculated, so treat these as rough indications, not quotes:
Option | What marketplace guides suggest | What you usually get |
Logo maker or template | Tens of dollars | An editable template that others may also use |
Less experienced freelancer | Roughly $80 to $500 | One or a few concepts, limited revisions |
Experienced designer or small studio | From several hundred dollars to a few thousand | Research, several concepts, revisions, a small style guide and file pack |
Larger agency brand identity | Many thousands of dollars | Strategy, naming support, full brand system |
Sources: Airtasker logo design price guide (last updated December 2023) and Bark logo design pricing. Neither publishes its method, and both run marketplaces that connect buyers with designers.
What drives the price
Research and strategy. Does the designer look at your competitors and customers, or start drawing straight away?
Number of concepts. One idea, or several directions to choose from.
Revisions. How many rounds are included, and what counts as a revision.
Deliverables. A single PNG, or a full set of files: vector, colour and one-colour versions, horizontal and stacked layouts, and an icon for social profiles.
Brand guidelines. Colours, fonts and simple rules for using the logo.
Ownership. Whether the copyright and source files are transferred to you on final payment.
What a small business logo package should include
Your logo in vector format (SVG, EPS or PDF) and PNG
Full-colour, one-colour, and white versions
A horizontal and a stacked or square version
Your colour codes (for print and screen) and font names
Written confirmation that you own the final design
If you'll put your logo on a van or signage, make sure you have a vector file. Sign writers usually need one.
Cheap logos: the hidden costs
A template logo can look fine on day one. The problems tend to appear later: another business using a similar mark, low-resolution files that look blurry on signage, or no one-colour version for embroidery. Paying to fix these later can cost more than doing it properly the first time.
Logo or brand identity: which are you paying for?
A logo is a single mark. A brand identity is the set of rules around it: colours, fonts, logo variations and examples of use. Quotes often treat these as separate jobs, so check which one you are being offered.
Package | What it usually covers (typical estimate) | Often suits |
Logo only | One chosen mark and the final files | A new sole trader on a tight budget |
Logo plus basic guidelines | Logo, colours, fonts, one-colour and reversed versions | Tradies and local shops with signage and uniforms |
Full brand identity | Logo, guidelines, templates, social profiles and stationery | Growing businesses with a team and several channels |
These inclusions are typical, not a standard. For more on the bigger picture, see what brand identity means for a small business.
Questions to ask before you pay
How many concepts and revision rounds are included?
Which files will I receive?
Do I own the copyright when I've paid?
Is the design original, or based on a template or stock icon?
Will you supply colours and fonts I can give to my web designer and sign writer?
Red flags in logo quotes
No written transfer of copyright when you have paid
Only a low-resolution image is delivered
The same design is offered to several customers
No concepts are shown before full payment
Extra charges for basic file formats such as SVG or PDF
Next step
Morphic designs logos and small brand kits, including colours, fonts, guidelines and ready-to-use files for your website, signage and social media. See logo and brand design, or get a free quote after a short call.
Also see website design and development in St Albans.
Related reading: Tradie Branding: Making Your Van, Uniforms and Website Match and Website for a New Business: What You Need in Your First Month.
Key Takeaways
Logo prices in Australia range from tens of dollars for templates to thousands for a full brand identity.
Published price guides vary widely, so treat them as rough indications, not quotes.
Concepts, revisions, file formats and guidelines drive most of the price difference.
Make sure you receive vector files, one-colour versions and your colour codes.
Get written confirmation that you own the final design.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
