We Speed-Tested [X] Melbourne Tradie Websites: Here's What We Found
Published:
Reading time:
Category:
We tested [X] Melbourne tradie websites on mobile using Google's PageSpeed Insights. [X]% passed all three Core Web Vitals, and the most common problems were [oversized images / slow hosting / heavy page builders]. Most of the fixes are cheap: compress images, remove unused plugins and scripts, and use decent hosting.
Why does speed matter for tradies?
Most people looking for a tradie search on a phone, often in a hurry. A slow page loses them before they see your phone number. Google's Core Web Vitals measure loading (Largest Contentful Paint), responsiveness (Interaction to Next Paint) and visual stability (Cumulative Layout Shift). Google's web.dev guidance treats LCP within 2.5 seconds, INP within 200 milliseconds and CLS under 0.1 as good (web.dev).
How did we test?
- Picked [X] tradie websites from the Google Maps results for [trades] in [suburbs in Melbourne's west] on [DATE]
- Tested each homepage in PageSpeed Insights on mobile
- Recorded field data (real-user Core Web Vitals) where available, and the lab performance score
- Noted the platform (WordPress, Wix, Squarespace, custom, other) and the biggest issues flagged
Lab scores vary between runs, so we [tested each site [X] times and used the median]. This is a small sample, not a study of every tradie website in Melbourne.
What did we find?
| Measure | Result |
|---|---|
| Sites tested | [X] |
| Passed Core Web Vitals (field data) | [X] of [X] with enough data |
| Median mobile performance score | [X] |
| Median LCP | [X] seconds |
| Most common issue | [X] |
| Sites with no field data | [X] |
[Two or three sentences on the main pattern. Only claim what the table shows. Don't name or shame individual businesses.]
What slowed sites down?
[Fill in from your results. Typical issues to check for, not conclusions:]
- Uncompressed hero images and photo galleries
- Too many plugins, sliders and third-party scripts
- Slow or overloaded shared hosting
- Pop-ups and chat widgets loading early
- Fonts and video loading before the main content
Quick fixes any tradie can ask for
- Compress and resize images; serve modern formats such as WebP
- Remove plugins and scripts you don't use
- Load chat widgets and pop-ups after the page appears
- Use decent hosting with a CDN
- Re-test in PageSpeed Insights after each change
More detail in website speed for small businesses.
Next step
Morphic builds fast, mobile-first websites for Melbourne tradies and can test yours for free. Get a free quote, or book a 30-minute call.
Related service. tradie websites.
Related reading: Mobile tradie website design and We audited 50 Brimbank plumbers' Google profiles.
Title 07 to Title 15 and Main Content 07 to Main Content 15: leave empty.
Key Takeaways
We tested [X] Melbourne tradie websites on mobile.
[Main finding from your data.]
Core Web Vitals measure loading, responsiveness and stability.
Image compression and fewer plugins fix most speed problems.
Test your own site in PageSpeed Insights on mobile.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
