Mortgage Broker Websites: Building Trust Online
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People choosing a mortgage broker are making one of the biggest financial decisions of their lives, so your website has to earn trust quickly. That means showing who you are, who you help, how you work and how you're paid, displaying your licensing details correctly, and making it easy to book a first conversation. Compliance matters here: credit licensees must cite their Australian credit licence number in certain documents, and your licensee or aggregator will usually have website rules you must follow.
This article is general information, not legal or compliance advice. Check your website with your licensee or aggregator before it goes live.
What borrowers want to know
Borrower question | What answers it on your site |
"Can they help with my situation?" | Pages for first-home buyers, refinancing, investors, self-employed borrowers, as relevant |
"Who will I deal with?" | A real photo, your experience and a short bio |
"How are they paid?" | A plain explanation of how brokers are paid, consistent with your required disclosures |
"Are they licensed?" | Your licensing statement, displayed as your licensee requires |
"How do I start?" | A booking link and a list of what to bring |
Licensing details
Under section 52 of the National Consumer Credit Protection Act 2009, a credit licensee must cite its Australian credit licence number in certain documents (Federal Register of Legislation). Credit representatives usually display their credit representative number together with the licence they're authorised under. Aggregators commonly publish exact website wording for their brokers.
Before launch, confirm with your licensee or aggregator:
The exact licensing statement and where it must appear
Required disclaimers, such as general information warnings
Rules on rate comparisons, "lowest rate" claims and calculators
Privacy policy and credit guide links
Pages worth having
Home: who you help and where, with a clear "Book a call" button
Service pages: home loans, refinancing, investment loans, construction loans, commercial or asset finance, if you offer them
Borrower-type pages: first-home buyers, self-employed, upgraders, only where you genuinely specialise
About: your story, experience and licensing details
How it works: first meeting, documents, application, approval, settlement
Contact: booking calendar, phone, email and office details if clients visit
Trust signals
Genuine reviews, displayed accurately and in line with your licensee's rules
Lender panel information only if you're permitted to show it
Memberships of industry bodies, where you hold them and their rules allow use of their logos
A clear privacy policy explaining how you handle personal and financial information
Be careful with claims
The ACCC says businesses must not make false or misleading claims in any communication, including websites and social media (ACCC). Be especially careful with:
"Lowest rates", "best deal" or "guaranteed approval"
Advertised interest rates without the required comparison information
Calculators that could be read as personal advice
Testimonials that imply results every client will get
Making the first step easy
Book a call directly from the website
Explain what happens in the first conversation and how long it takes
Provide a list of documents to prepare
Keep forms short, and don't collect sensitive financial details through a basic contact form
Next step
Morphic designs websites for professional services, including brokers. To talk through your site, book a free 15-minute call.
Also see logo and brand design in St Albans.
Related reading: Accountant and Bookkeeper Websites That Win Local Clients and Website for Consultants: What Makes Clients Book a Call.
Key Takeaways
Mortgage broker websites must earn trust quickly with clear services and real people.
Credit licensees must cite their Australian credit licence number in certain documents.
Confirm your licensing statement and disclaimers with your licensee or aggregator.
Be careful with rate claims, "lowest rate" wording and calculators.
Make booking a first conversation simple, without collecting sensitive data in basic forms.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
