What Should a Tradie Website Include? A 15-Point Checklist
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A tradie website has one job: make it easy for the right customer to call you. That means a phone number one tap away, a clear list of the jobs you do and the suburbs you cover, proof that you are licensed and trusted, and real photos of your work. Everything else is secondary.
Use the 15 points below as a checklist when you brief a web designer or review your current site.
The checklist at a glance
# | Item | Must-have or nice-to-have |
1 | Tap-to-call phone number at the top of every page | Must-have |
2 | A headline that says what you do and where | Must-have |
3 | A separate page for each main service | Must-have |
4 | Pages for the main areas you serve | Must-have, if you cover several suburbs |
5 | An about page with a real person | Must-have |
6 | Licence, registration and insurance details | Must-have |
7 | Reviews near your call to action | Must-have |
8 | Real photos of your work, van and team | Must-have |
9 | A short quote form | Must-have |
10 | Clear hours and emergency availability | Must-have, if you offer it |
11 | Fast loading on mobile | Must-have |
12 | Business name, phone and area matching your Google profile | Must-have |
13 | Project gallery or before-and-after examples | Nice-to-have |
14 | Frequently asked questions | Nice-to-have |
15 | Pricing guidance | Nice-to-have, depending on your trade |
Above the fold: the first screen on a phone
1. Tap-to-call phone number
Many trade enquiries come from people on their phones, often with a problem that needs fixing today. Put your number at the top of every page and make it tappable. A call button that stays visible as visitors scroll is a common, useful pattern on trade sites.
2. A headline that says what you do and where
"Licensed electrician in Melbourne's western suburbs" tells a visitor in two seconds whether they are in the right place. "Quality you can trust" does not.
Pages that win jobs
3. One page per main service
If you want more hot water jobs, have a hot water page. Each service page should explain what you do, the common problems you fix, roughly how the job works and how to book. Separate pages also help Google understand and show your services for the right searches.
4. Pages for the areas you serve
If you work across several suburbs, a page for each main area helps you appear in searches beyond your base. Make each one genuinely local: the suburbs nearby, the type of homes, the jobs you do there. Copying the same text with only the suburb name changed is the kind of page Google's spam policies warn against (Google Search Central).
5. An about page with a real person
Customers are letting you into their home. A photo of the owner, a few sentences on your experience and why you started the business make you a person rather than a phone number.
Trust signals
6. Licence, registration and insurance details
Show your licence or registration number and mention your insurance. Whether you must display a licence number in advertising depends on your trade and state, so check with your regulator. In Victoria that is the Building and Plumbing Commission for builders and plumbers and Energy Safe Victoria for electricians.
7. Reviews near your call to action
Put a few genuine Google reviews near your phone number and quote form, not only on a separate page. Keep them unedited, and never write or buy reviews: the ACCC warns that fake or selectively edited reviews can mislead consumers.
8. Real photos
Stock photos of smiling models in clean overalls are easy to spot. Phone photos of real jobs, your van with signage, and your team on site do more for trust. They are also useful for your Google Business Profile.
Making contact easy
9. A short quote form
Ask for name, phone, suburb and a description of the job, plus an optional photo upload. Long forms lose people. Test the form after launch and every few months.
10. Clear hours and emergency availability
If you offer after-hours or emergency work, say so clearly, along with any call-out conditions. If you don't, say that too, so customers don't call expecting it.
Technical basics
11. Fast loading on mobile
Google recommends main content loading within 2.5 seconds as part of its Core Web Vitals (Google Search Central). Compress photos and avoid heavy animations. You can test any page in PageSpeed Insights.
12. Consistent business details
Use exactly the same business name, phone number and address or service area on your website as on your Google Business Profile and directory listings.
Nice to have
13. Gallery or before-and-after examples
Especially valuable for visual trades such as landscaping, painting, carpentry and renovations. Add a line about each job: suburb, what was done and roughly how long it took.
14. Frequently asked questions
Answer the questions customers ask on the phone: how quotes work, how soon you can come, what areas you cover, whether you clean up after. This saves you time and helps customers decide.
15. Pricing guidance
Some trades can publish starting prices or call-out fees; others can only give ranges after seeing the job. Even "Most hot water replacements take half a day; we give a fixed price before we start" reduces uncertainty.
What to skip
A blog you won't update. An out-of-date news page looks worse than none.
Autoplay video and sliders that delay the first screen.
Long company history at the top of the homepage.
Listing every suburb in Melbourne in a block of text at the bottom of the page.
Next step
Morphic builds websites for tradies with these elements included, from service and suburb pages to click-to-call and quote forms. Get a free quote for your own site.
Also see website design and development in Kings Park.
Related reading: Mobile-First Tradie Websites: Click-to-Call, Quote Forms and Speed, Website Copy for Tradies: What to Write on Each Page and Photos That Win Jobs: What Tradies Should Put on Their Website and Google Profile.
Key Takeaways
A tradie website's main job is to make it easy for the right customer to call.
Put a tap-to-call number and a headline that says what you do and where on the first screen.
Give each main service and each main service area its own page.
Show licence details, insurance, genuine reviews and real photos of your work.
Keep the quote form short, the site fast on mobile, and your details matching your Google profile.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
