Case Study: A New Website for Family Touch Home Support Services
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Family Touch Home Support Services, run by Alicia Johnstone in the Frankston and Mornington Peninsula area, needed a website that [the client's main goal in her words, e.g. made it easy for families to understand the services and get in touch]. Morphic [redesigned the site with clear service pages, before-and-after photos and a simple enquiry form]. Since launch, [X result, e.g. enquiries from the website have gone from X to X a month].
About Family Touch
[One short paragraph, approved by Alicia: what the business does, who it serves, and the area it covers. Use her wording where possible.]
The challenge
- [Problem 1 with the old website, as described by the client]
- [Problem 2, e.g. hard to use on a phone]
- [Problem 3, e.g. services not clearly explained]
What we built
- [Service pages for each main service]
- Before and after photos shown as full images with a Before/After toggle, which the client preferred to a draggable slider
- [Mobile-first layout with tap-to-call]
- [Enquiry form with only the fields needed]. See contact form best practices
- [Google Business Profile updates, if done]
The results
| Measure | Before | After ([X] months) |
|---|---|---|
| Website enquiries per month | [X] | [X] |
| Calls from Google profile | [X] | [X] |
| Mobile PageSpeed score | [X] | [X] |
| [Other measure] | [X] | [X] |
[Only include measures you have real data for. If it's too early for results, say so and publish later.]
In Alicia's words
[Approved quote from Alicia, used with written permission. Do not paraphrase into a quote she didn't give.]
What other home support businesses can learn
- Explain services in plain words families use
- Show real photos, with permission from anyone pictured
- Make calling and enquiring easy on a phone
- If you're covered by the Privacy Act, have a privacy policy, especially if you collect health information. See do you need a privacy policy
Next step
Morphic builds websites for care and support businesses across Melbourne. Get a free quote, or book a 30-minute call.
Related services: web design and websites for professional services.
Related reading: Key Master Services case study and Website accessibility in Australia.
Title 08 to Title 15 and Main Content 08 to Main Content 15: leave empty.
Key Takeaways
[Main result in one line.]
Clear service pages help families understand what you offer.
Before-and-after photos work best as full images with a simple toggle.
Mobile-first design with tap-to-call makes enquiries easy.
Privacy matters when you collect care-related information.
Emon Datta
Founder, Morphic Agency
Morphic Agency is a Melbourne-based UX design agency. We've shipped 50+ products across 15+ countries.
